Brits are swapping hot cross buns for Italy’s colomba cake this Easter, causing a sell-out at Marks & Spencer and other UK supermarkets. This dove-shaped treat, loaded with candied orange and hazelnut frosting, soars in popularity with online searches skyrocketing by 270%. These feathery doughs are deliciously taking over, proving that Brits are sweet on this continental delight.
Perhaps it's a sign of simpler pleasures amidst turbulent times, or maybe just the allure of novelty. Either way, as these shelves empty, it’s clear: the UK has developed a taste for Italian indulgence.