New Hue Breakthrough

A team at the University of California claims a 'new' color called "Olo," seen during experiments involving laser pulses in volunteers' eyes. Scientists isolated and stimulated M-cones—retinal cells that typically detect green. Participants viewed a vivid blue-green, unreplicable outside the lab. Named “Olo,” due to the binary representation, it’s unmatched in nature's colors. Critics, like Professor John Barbur, argue it’s merely a more saturated green, not truly novel. However, the discovery could propel research into human vision and color blindness.