Female athletes, led by Riley Gaines, are taking aim at @Nike over transgender participation in women's sports. Through @xx_xyathletics, they criticize Nike's silence and urge the company to defend women's sports. The debate heats up as athletes like Payton McNabb share personal impacts, intensifying pressure on Nike to clarify its stance amidst growing friction over gender and competition. Nike's past decisions, like partnering with trans influencer Dylan Mulvaney, have already drawn backlash, showing the tension between corporate strategy and social issues.