Breaking the Fintech Mold in Brazil!

Méliuz has made waves by becoming Brazil’s first Bitcoin treasury company, marking a shift in strategy from traditional finance to crypto. Shareholders approved the move, and Méliuz has since acquired 320.3 Bitcoins, boosting their value to over $33 million. Israel Salmen (@israelsalmen) announced this landmark decision, which aligns Bitcoin investments with business strategy rather than just a hedge against inflation. This bold step reflects Méliuz's confidence in Bitcoin's potential to elevate shareholder value across Brazil, a fiercely competitive financial landscape.