DPD's Pride Month Backlash

A delivery company in the UK, DPD, faced backlash from some customers for their Pride Month campaign, which includes rainbow-themed delivery icons. Critics argue that Pride is being "forced" upon them, voicing frustration over prioritizing timely deliveries instead. Supporters of the initiative counter, emphasizing the importance of representation and inclusivity, noting that similar complaints often don't arise with Christmas icons. As corporations navigate diversity campaigns, global shifts towards or against such initiatives continue, reflecting broader cultural and political divides.