Air Canada recently celebrated its first all-2SLGBTQIA+ crew in a video that sparked controversy and backlash. The airline's move, praised by some as a landmark in Canadian diversity, also drew criticism for focusing on crew members' sexual orientations over job competency.
Critics argue this is merely virtue signaling and detracts from the airline's service quality issues. Air Canada, often ranked poorly for customer satisfaction, finds its PR strategy questioned. Is this inclusion or a diversion from deeper problems?