General Mills Nixes Fake Colors in Cereals

General Mills plans to remove artificial colors from U.S. cereals and school foods by next summer, joining other companies in heeding new government standards. U.S. Health and Human Services, along with the FDA, initiated plans to phase out petroleum-based synthetic dyes, pressing companies to prioritize consumer health by removing harmful chemicals linked to risks like hyperactivity in children and other health concerns. Robert F. Kennedy Jr. and other advocates celebrate the move, urging companies to align with public health interests and continue eliminating harmful dyes from food products.