Audi's Bold Shift: Combustion Engines Stay

In a surprising move, Audi abandoned its 2033 deadline to phase out internal combustion engines. Now, instead of transitioning solely to electric, the German luxury carmaker will introduce a new lineup of combustion and hybrid vehicles starting 2024. This decision, led by CEO Gernot Döllner, reflects Audi's desire for market flexibility and challenges the prevailing push for rapid electrification. This flexibility indicates a significant shift in Audi's strategy, especially given its major investment in electrification and digitalization.