Meghan Markle's new food brand "As Ever" sold out in 30 minutes! Items like £11 jam and £22 honey vanished rapidly. Critics allege this was a planned scarcity tactic.
Markle, known for her lifestyle ventures, launched "As Ever" in the US, emphasizing elevated everyday living. While shelves were emptied quickly, skeptics argue it's a classic strategy to boost demand and portray popularity.
With promises of seasonal collections, it'll be intriguing to see the evolution of "As Ever" and whether this initial buzz was genuine demand or clever marketing.